At Headspace, I mostly worked in the realm of Headspace for Work our B2B initiative, but also worked with marketing, social impact and the larger creative studio. I collaborated with stakeholders and other product and brand designers, and illustrators to deliver our offerings, with on-brand visual approaches, to outside partners via partnership marketing assets, swag concepts, pitch decks, one sheets and more.
Meditation was not a household concept let alone a household or societial practice. Thanks to the work of my colleagues on the Brand Design team, and Design Leadership, stakeholders (from CEOs, B2B sales, and Creative Directors) were able to communicate simply the benefits of a seemingly complex or largely unknown meditation and mindfulness product.
Meditation was not a household concept let alone a household or societial practice. Thanks to the work of my colleagues on the Brand Design team, and Design Leadership, stakeholders (from CEOs, B2B sales, and Creative Directors) were able to communicate simply the benefits of a seemingly complex or largely unknown meditation and mindfulness product.